A few days ago I was at a SVASE meeting and the topic was on guerrilla PR. This was my first SVASE meeting, so I didn’t really know what to expect. I felt like I was the only bootstrap startup, as everyone I talked to were funded by angels or VCs.
Here are my notes from the meeting:
- Show expertise in the field that you are in
- Start a blog, write articles
- Post comments on other blogs
- Be helpful, solve problems
- Conversational marketing
- Usually a formality; not worth it
- Has anyone gotten calls from one? Nobody said anything
- Use google business and yahoo business
- Print only at x date
- Line up all sources to release in mass
- How to get their attention in the first place?
- digg their stories
- add links to their delicious account
- email them several times
- figure out what they like to do and buy them a present
- in-and-out gift card example
- Be available, be useful, be a resource
- Find the magic middle
- technorati numbers to find niche bloggers
- smaller numbers, but more passionate
- users will return
- Going rate is 10k per month plus costs
- Doesn’t give you much
- Lots of spam emails
- Useless reports
- How much traffic per month
- How much registrations per month
- How many external blog posts per month
Overall, the topics discussed was more about online PR, and not guerrilla PR. The presenter gave some decent information bits, but because I wanted guerrilla PR tactics, so I came out a bit disappointed. And as I was leaving, another person mentioned the disappointment on structure and overall topics. Hopefully the next meeting I attend will be more structured and more on topic.
Update: I took a few pictures at the meeting. They can be viewed at flickr.