WooConf 2014 Notes

Below are my notes from the first ever WooCommerce Conference that just occurred a week ago.

State of the Woo – Mark Forrester

  • 2011 WooCommerce launched
  • 2014 5 million downloads, 380000 installs which is roughly 18% of all ecommerce stores

Quick Wins to make your store more valuable – Brennan Dunn

  • Book – Don’t Make Me Think by Steve Krug
  • Who is your ideal customer?
    • Need to think about the customer and their needs
    • What do they need a product to do for them?
    • How can I help them know what they need?
  • Retargeting is awesome
    • One size doesn’t fit all – Don’t just drop code in and be done
  • Give away something for free
    • Autoresponder course
    • Costco playbook of free samples
  • Increase Sales
    • Packaging / Tiers
    • Price anchoring
    • Upsell at checkout / thank you followup
  • Don’t be afraid to expose your r&d

Buy now buy more buy again – Cyndia Shaffstall

  • Personas
    • Print photos of each group
    • Write a story about them
  • Bucket lists
    • Write 6 emails instead of 6000 emails
    • Put people in broad categories but still customized to a point
  • Automated marketing
    • drip vs nurture marketing
  • Lead scoring – numeric value for engagement level of a person
  • Campaign lifecycle is typically 12-18mo

Data is your friend; Psychology your mentor – Thijs de valk

  • Bounce rate is all about interaction
    • 70% is too high
    • 50% is avg
    • 40% is good
    • 20% doesn’t happen
  • Segment – Find loyal and returning customers
    • customers = revenue per session > 0
    • non customers = revenue per session = 0
  • For every one person you displease, you will need to please another three
    • As they will tell their friends

Building a profitable audience – Nathan Barry

  • Audiences are cheat codes for business
    • People pay attention to you once you have an audience
    • Teach everything you know
  • Tell a story
  • Use price tiers to triple your revenue
  • Use email courses for automatic sales

Book Preview – Cyber Security Principles

If you enjoyed the previous post series on cyber security fundamentals, you will love the book that I have been working on titled Cyber Security Principles.

Sign up below and get notified when my first book on Cyber Security Principles is launched.

*UPDATE* The book has been published. You can get it on amazon.

Should I Use Social Networking Sites?

This is more of a personal question, as most of the sites have some sort of privacy related clause / statement that I don’t like. The key to security relating to social networking sites is knowing what you are getting into.

The two biggest areas I have issue with on social networking sites are:

  • Information that you submit can be used by attackers via social engineering.
  • Content you create or upload might no longer belong to you and the site could use it for whatever purposes they desire.

How to Protect Your Credit Card Information Online

With the recent news headlines of store breaches, everyone is worried about their information. We have already covered how to monitor your situation, and in this article we will cover how to protect your card information while actively using it.

Slowly gaining popularity, there are services that “mask” or “generate” new credit card numbers for you during a transaction. It works by you never giving the true credit card number and information to the store. A new temporary number is generated from the service, often with a maximum value to spend and the store gets that information. In the case the store gets hacked or breached, this temporary number is useless because the card is already “maxed” out from your one time spend, and the card number is likely not valid anymore.

One service called DoNotTrackMe gives you this functionality for $45/year and Bank of America has the ShopSafe service addon. Other banks and services might exist, these are just the couple I’m aware of.

Should I Shop Online?

After the banking question, the next question usually is about shopping online. I too shop online, but still have some guiding principles to keep my risk low.

  • Only shop at reputable online stores.
  • Use a credit card and not a debit card. The card companies are usually on your side to protect you from fraud. Using a credit card gives you the most protection.
  • Use an alternate email address. This way you get spam or other newsletter advertisements from the store, it will not hit your primary email account.

Should I Bank Online?

I get asked this question often from family members, and while they are looking for a yes or no answer, I can’t leave them with just a yes. Yes I bank online. But I apply several underlying cyber security fundamentals when I bank online. I would advise you to do the same.

A couple items stick out to me:

  • I don’t bank online from a public internet connection or a connection that I do not trust
  • I make use a security zone by using a computer (okay a virtual machine) dedicated to banking.
  • After I login and perform the action needed, I log out and clear out any caches.

Security is always a balance of convenience and usability to actual security. By sticking to these principles, I have a system that reduces my risk from potential attackers.