Garrett Gee

Ask the Experts - Large Site SEO

• Truncated rss feeds
• Protection from scrapers
• Given content is 500 words, 50-100 words excerpt is sweet spot
• Get a free SES pass so you can visit the Googleplex at night
• Video does not help in making conversation, just traffic

Super Affiliate Strategies that Work

• John Chow’s website started in Sept 2006, and 12 months later he makes 12k/month. Now he makes 30k/month.
• Amit - Selectively find a niche and build a site around it for the long term.
• Amit - PPC Landing pages - Only links are on the bottom in 10pt font, top has none.
• A keyword is a problem the person has, and the landing page is the solution. Describe and provide value.
• Trademarked terms - Lots of restriction on using them already.
• John Chow’s method of countering scrapers is to put ads on there so he still makes money from them.
• Amit - build a system so even if they scraped, they could only make a tiny percentage of what he normally makes.
• Make a little money from a bunch of small sites, and it all adds up
• Tons of money in social networks
• Amit - Best conversion rate - msn, yahoo, THEN google.
• For him, the target demographics is in msn.
• Google is more savvy users than msn/yahoo
• Amit - MSN has their own content network
• Not a lot of traffic, but good conversions.
• Amit - Sweet spot on google ads is positions 3 and 5.
• Each ad needs to be optimized for the position its in.
• Winneralert - a/b test - delete your loosing ad and create a new winner
• Efficient PPC
• AdWords Editor
• Date parting on ads
• Determine what days work and done
• Lower costs on dead times, max later

Tris and J. Botter both gave good recaps of this panel as well.